SANETO, spol. s r.o.
The Everyman“Účto Chytře a Daně Online”
Serves Small and medium-sized businesses
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
SANETO, spol. s r.o. anchors on Red (#c71d42) as their primary brand signal, paired with Red (#f3d3d8), and accented by Blue. The palette leans warm — inviting and energetic.
#c71d42
Primary
#f3d3d8
Secondary
#e0ebee
Accent
#de7f91
Accent
#acb5bd
Accent
#c90000
Accent
Typography
Headings set in Amatic SC (a display face — designed for headlines and visual impact), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Moderate detail — balancing distinctiveness with versatility. Style: modern, abstract, clean.
icon_symbol
abstract
Icon
5/10
Brand Character
SANETO, spol. s r.o. is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
stock, business
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
Rose
Used in the logo and website design.
Amatic SC
Used for headings, providing a playful and friendly look.
Umbrella logo
The umbrella shape with the company name SANETO inside is a recurring visual element.
Smiling woman
The website features a smiling woman in a professional setting, possibly representing a satisfied customer or a company representative.
Umbrella
The umbrella shape is used as a logo and visual motif.
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