Sarito logo

Sarito

The Innocent
Food & Beverage·Coffee·est. 2017·sarito.eu
HelveticaAuthenticItalianRelaxedFlavorful10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityTraditionTasteCommunity

Color Intelligence

Sarito anchors on a vivid Yellow (#fcf136) as their primary brand signal, paired with Yellow (#3e390d), and accented by Yellow. The palette leans warm — inviting and energetic.

#fcf136

Primary

#3e390d

Secondary

#d6c82d

Accent

#6e6517

Accent

#a69b23

Accent

#edc4a7

Accent

warm palette(6w/0c)Yellow · Orange

Typography

Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).

Aa
HelveticaHeadingsSans Serif
Aa
Open SansBodySans Serif

Logo Anatomy

Sarito uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Sarito is authoritative and decisive, warm and approachable, energetic and passionate.

Enthusiasm
85%
Warmth
75%
Confidence
70%
Formality
45%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

playful

Signature Words

saritocaffeoriginalitalian

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Regional presence, based in XX, communicating in 4 languages.

Origin

XX

Market Scope

regional

Languages

cs, en, de, it

Sarito is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sarito. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Mustard Yellow

Signature ColorSupporting

Used for accents and highlights, specifically #f9ee35.

Consistency70%
WebsiteSocial
ActiveOccasional

Italian Origin

Heritage ElementSupporting

Emphasizes the brand's Italian heritage.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

Distinctive Coffee Bags

Packaging CodeSupporting

Visually appealing and unique packaging design.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Sarito face

MascotSupporting

A stylized drawing of a face with a halo-like element above the head, used as a mascot.

Consistency90%
Website
ActiveOccasional

Sans-serif font

Typography CodeSupporting

The brand name is written in a bold, sans-serif font.

Consistency70%
Website
ActiveOccasional

Elegant lifestyle

Photography Style CodeSupporting

The photography style features elegant women in a party setting, holding coffee cups, suggesting a luxurious lifestyle.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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