SATREL
The Ruler“Specializujeme se na elektro projekce, výrobu a montáže rozvaděčů.”
Serves Industrial and commercial clients
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
SATREL anchors on a muted Blue (#b3c0c5) as their primary brand signal, paired with Blue (#0097f5), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#b3c0c5
Primary
#0097f5
Secondary
#c7e8fd
Accent
#c4d0d9
Accent
#4a4e50
Accent
#fdfeff
Background
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SATREL uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, technical, geometric.
Combination Mark
circle
Icon + Text
6/10
Brand Character
SATREL is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
technical, industrial
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
Built on Webnode.
Market Presence
Nationwide presence, headquartered in Praha, CZ.
CZ
Praha, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
#0097f5
Blue color used in the logo and throughout the website.
Montserrat Flex
Modern and clean font used for headings and body text.
Interlocking C and E
The logo features an interlocking 'C' and 'E' shape, with one letter in orange and the other in gray, creating a distinctive visual element.
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