SHČMS - SDH Svratka logo

SHČMS - SDH Svratka

The Caregiver
Emergency Services·Fire Department·sdh-svratka.cz

Serves Local community members

Open SansCommunity-focusedReliableTraditionalHelpful10/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

SafetyCommunityServiceTradition

Color Intelligence

SHČMS - SDH Svratka anchors on Yellow (#948b1a) as their primary brand signal, paired with Yellow (#f4e707), and accented by Green. The palette leans warm — inviting and energetic.

#948b1a

Primary

#f4e707

Secondary

#2e3a1b

Accent

#efefef

Accent

#0a7537

Accent

#1d5a29

Accent

warm palette(3w/2c)Yellow · Green · Gray

Typography

Headings set in Proza Libre (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Proza LibreHeadingsSerif
Aa
Montserratsecondary_headingSans Serif
Aa
HelveticaUISans Serif

Logo Anatomy

SHČMS - SDH Svratka uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, emblematic, symbolic.

Type

Combination Mark

Primary Shape

circle

Contains

Icon + Text

Complexity

6/10

traditionalemblematicsymbolic

Brand Character

SHČMS - SDH Svratka is formal and professional, authoritative and decisive, warm and approachable.

Warmth
85%
Formality
78%
Confidence
73%
Enthusiasm
62%
Urgency
57%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

SDHSvratkahasičidobrovolníakce

Design Playbook

Photography

action, documentary

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 5 social platforms.

Built withWordPress
Social
facebookyoutubetwitterlinkedinpinterest

Market Presence

Local market, headquartered in Svratka, CZ.

Origin

CZ

Headquarters

Svratka, CZ

Market Scope

local

Languages

cs

SHČMS - SDH Svratka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SHČMS - SDH Svratka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: circle

Complexity60%
traditionalemblematicsymbolic

Brand Codes

SDH

Acronym CodeSupporting

Short for Sbor Dobrovolných Hasičů (Volunteer Fire Department), used extensively.

Consistency100%
WebsiteSocial
ActiveOccasional

Firefighting imagery

Cultural SymbolSupporting

Use of fire trucks, helmets, and firefighting equipment in photos.

Consistency80%
WebsiteSocial
ActiveOccasional

Tradition of volunteer firefighting

Heritage ElementSupporting

Emphasis on the history and community involvement of the fire department.

Consistency75%
WebsiteSocial
ActiveOccasional

Fire Engine Red

Signature ColorSupporting

Used for accents and highlights, evoking the color of fire trucks.

Consistency60%
WebsiteSocial
ActiveOccasional

Coat of Arms

Cultural SymbolSupporting

A coat of arms featuring a tree and a branch, divided vertically with yellow and white backgrounds, surrounded by leaves and axes.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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