SH ČMS - Sbor dobrovolných hasičů Praha 11 - Chodov
The EverymanServes Local community members
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
SH ČMS - Sbor dobrovolných hasičů Praha 11 - Chodov anchors on Yellow (#f2f0e4) as their primary brand signal, paired with Blue (#0f09e2), and accented by Red. The palette leans warm — inviting and energetic.
#f2f0e4
Primary
#0f09e2
Secondary
#ce1e21
Accent
#b290a7
Accent
#fbf227
Accent
#331898
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Lucida Grande (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SH ČMS - Sbor dobrovolných hasičů Praha 11 - Chodov uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SH ČMS - Sbor dobrovolných hasičů Praha 11 - Chodov is authoritative and decisive, energetic and passionate, urgent and action-driven.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Firefighter Symbolism
Use of fire helmets, hoses, and trucks.
Raleway
Modern font used for headings.
Firefighter Badge
A badge with a blue background, white buildings, a red circle with a flame inside, and the text 'HASIČI PRAHA 11' around the top.
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