Sdružení výtvarníků Karlova mostu
The Innocent“Sdružení výtvarníků Karlova mostu”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Sdružení výtvarníků Karlova mostu anchors on Blue (#274b7b) as their primary brand signal, paired with Blue (#6381a1), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#ffffff
Background
#274b7b
Primary
#6381a1
Secondary
#2c2a2e
Text
#000000
Background
#d2d6d9
Accent
Typography
Headings set in Noto Serif (a serif — evoking tradition, authority, and print heritage), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sdružení výtvarníků Karlova mostu uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, artistic.
Combination Mark
round
Icon + Text
6/10
Brand Character
Sdružení výtvarníků Karlova mostu is simply spoken and accessible.
third
high_school
soft
Design Playbook
artistic, documentary
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: round
Brand Codes
Bridge Icon
The logo features a stylized depiction of a bridge with gothic arches, representing the Charles Bridge.
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