SECALO, a.s.
The Innocent“Nikdy nezůstaneš u jedné!”
Serves Families and individuals seeking a classic snack.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
SECALO, a.s. anchors on a vivid Orange (#753f00) as their primary brand signal, paired with Yellow (#f4c92b), and accented by Orange. The palette leans warm — inviting and energetic.
#753f00
Primary
#000000
Background
#f4c92b
Secondary
#fafaf9
Background
#efc14b
Accent
#7a491c
Accent
Typography
Headings set in Chinese Rocks (a display face — designed for headlines and visual impact), body in arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SECALO, a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SECALO, a.s. is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
SECALO, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SECALO, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
F4C92B
Yellow color used for accents and calls to action, conveying energy and excitement.
Chinese Rocks
Used for headings and calls to action, providing a unique and playful experience.
Nikdy nezůstaneš u jedné!
Tagline used to emphasize the addictive nature of the product.
Křupky bag design
The Křupky bags have a distinctive design with a yellow and brown color scheme and a circular window showing the product.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
