Secondhand-marcela.cz
The EverymanServes Budget-conscious shoppers interested in secondhand clothing
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Secondhand-marcela.cz anchors on a vivid Pink (#ab0864) as their primary brand signal, paired with Pink (#c24b8e), and accented by Pink. The palette leans warm — inviting and energetic.
#ab0864
Primary
#c24b8e
Secondary
#de9cc1
Accent
#fffefe
Background
#f3dce9
Accent
#e9bdd6
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Secondhand-marcela.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Secondhand-marcela.cz is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 2 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
Secondhand-marcela.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Secondhand-marcela.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Fuchsia
Used for the main branding elements, creating a feminine and stylish feel.
Oswald
Used for headings, providing a modern and bold look.
Brand Names
Listing brands sold (ESPRIT, s. OLIVER, H&M, MEXX, NEXT)
Stylized M
A stylized, cursive letter 'M' in white against a magenta square background.
Social Media Intelligence
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