Second hand online AXEL
The Ruler“Second hand online AXEL | Secondhand e-shop”
Serves Price-conscious shoppers interested in secondhand clothing
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Second hand online AXEL anchors on a muted Blue (#b8bfcd) as their primary brand signal, paired with Blue (#0aa0df), and accented by Blue. The palette balances warm and cool tones.
#b8bfcd
Primary
#0aa0df
Secondary
#3166a3
Accent
#f89c31
Accent
#ea081d
Accent
#d33a36
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Second hand online AXEL uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Second hand online AXEL is casual and conversational, authoritative and decisive, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product photography, detailed shots
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on Shoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Second hand online AXEL is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Second hand online AXEL. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Red Accent
The shade #d33a36 is used for key buttons and accents, providing a consistent visual cue.
Exo 2 Headings
The Exo 2 font is used for headings, creating a modern and readable feel.
Descriptive Product Names
Product names are descriptive, often including brand, type, and condition.
Detailed Product Views
Each product has multiple detailed photos and descriptions.
Clothing silhouettes
The logo features silhouettes of a t-shirt and a dress, representing the second-hand clothing aspect of the brand.
AXEL font
The brand name 'AXEL' is written in a bold, sans-serif font, which is distinctive.
Clothing Silhouette
The logo features a silhouette of a t-shirt and a dress, representing the second-hand clothing aspect of the brand.
Social Media Intelligence
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