Second Hand Marcelina
The EverymanServes Budget-conscious shoppers
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Second Hand Marcelina anchors on a muted Red (#735e5a) as their primary brand signal. The palette leans warm — inviting and energetic.
#735e5a
Primary
#d3d1ce
Background
#3c3741
Text
#f8f7f7
Background
#a39a95
Background
#030304
Text
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Second Hand Marcelina uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Second Hand Marcelina is warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on PrestaShop, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
Second Hand Marcelina is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Second Hand Marcelina. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Second Hand + Name
Uses 'Second Hand' in the brand name.
Script font
The brand uses a handwritten-style script font for the words "Nové dekorace & Second Hand Marcelina".
Social Media Intelligence
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