What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Facebook anchors on a muted Blue (#5d6c7b) as their primary brand signal, paired with Blue (#1877f2), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#d9dadb
Accent
#5d6c7b
Primary
#a8a9aa
Accent
#000000
Background
#1877f2
Secondary
#f43953
Accent
Typography
Headings set in Facebook Sans Bold (a sans-serif — clean, modern, and optimized for digital), body in Facebook Sans Normal (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Facebook uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Facebook is casual and conversational, authoritative and decisive, warm and approachable — also simply spoken and accessible.
second
middle_school
direct
Design Playbook
Digital Footprint
active on 1 social platform, offers dark mode.
Market Presence
Global presence, based in XX.
XX
global
nl
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Facebook Blue
The specific shade of blue (#385898) used for the logo, links, and primary interactive elements.
Facebook Sans
The custom 'Facebook Sans' font family is used extensively for text and UI elements, creating a consistent and recognizable visual identity.
Familiar Layout
The consistent layout and navigation patterns across the platform contribute to a recognizable user experience.
Social Media Intelligence
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