SEKO BUS PLZEŇ, s.r.o. logo

SEKO BUS PLZEŇ, s.r.o.

The Everyman
Transportation·Bus Transportation Services·est. 2022·sekobus.cz

Serves Local residents and tourists

Open SansReliablePracticalFriendlyLocal11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

SafetyCustomer ServiceAccessibilityCommunity

Color Intelligence

SEKO BUS PLZEŇ, s.r.o. anchors on a muted Pink (#dbd0d4) as their primary brand signal, paired with Red (#8d2625), and accented by Blue. The palette leans warm — inviting and energetic.

#dbd0d4

Primary

#8d2625

Secondary

#5a7592

Accent

#a6acbb

Accent

#b16b6b

Accent

#fefefe

Background

warm palette(4w/2c)Pink · Red · Blue

Typography

Headings set in Aleo (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
AleoHeadingsSerif
Aa
Courier NewcodeMonospace

Logo Anatomy

SEKO BUS PLZEŇ, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

modernclean

Brand Character

SEKO BUS PLZEŇ, s.r.o. is formal and professional.

Formality
70%
Confidence
60%
Warmth
45%
Enthusiasm
40%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

Autobusová dopravaPlzeňSEKO BUSs.r.o.doprava

Design Playbook

Photography

stock photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, headquartered in Plzeň, CZ.

Origin

CZ

Headquarters

Plzeň, CZ

Market Scope

local

Languages

cs

SEKO BUS PLZEŇ, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SEKO BUS PLZEŇ, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
modernclean

Brand Codes

Burgundy

Signature ColorSupporting

Used for accents and some text elements (#8d2524).

Consistency70%
Website
ActiveOccasional

Abstract shape

Signature ShapeSupporting

A red and blue abstract shape, resembling a stylized road or path, is used as a logo element.

Consistency90%
Website
ActiveOccasional

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