What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Selato anchors on a vivid Green (#009900) as their primary brand signal, paired with Blue (#0131ab), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#009900
Primary
#0131ab
Secondary
#08257a
Accent
#2e161a
Accent
#ffffff
Background
#92a89f
Accent
Typography
Selato uses Helvetica across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Selato uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Selato is formal and professional, authoritative and decisive, technically detailed.
first_plural
college
direct
Signature Words
Design Playbook
Industrial, Technical
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress.
Market Presence
Regional presence, headquartered in Lučice, CZ, communicating in 3 languages.
CZ
Lučice, CZ
regional
cs, de, en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#009900
Green color used in the logo and website elements, representing automation and technology.
Helvetica
Used for headings and body text, providing a clean and professional style.
15
Number of years in business.
Man holding device
A man with a beard holding a device, possibly the founder or a key figure representing the company.
A-shaped logo
The logo features an A-shaped design with a combination of green and blue colors.
SELATO wordmark
The wordmark 'SELATO' is used in a specific font and color, often in blue, as part of the logo.
Industrial setting
The photography style features images of people working with industrial automation equipment, often in a workshop or factory setting.
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