What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
SELGEN anchors on a vivid Blue (#06aeee) as their primary brand signal, paired with Blue (#70afcc), and accented by Yellow. The palette balances warm and cool tones.
#06aeee
Primary
#040404
Background
#70afcc
Secondary
#b89e3f
Accent
#696032
Accent
#afafb1
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SELGEN uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SELGEN is formal and professional, authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Product-focused, Agricultural, Natural
natural
full_color
flat
top
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
SELGEN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SELGEN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#06aeee
Bright blue used for accents and links, conveying a sense of innovation and technology.
Roboto
Modern and clean font used for body text, ensuring readability.
Leaf-shaped 'g'
The 'g' in the logo is stylized as a leaf shape, suggesting growth and nature.
Crop Illustrations
Illustrations of crops (soybeans, etc.) are used in a realistic style on product catalogs.
Blue underline
A blue line underlines the 'selgen' logo.
Social Media Intelligence
4
Selgen, Praha. 1 115 To se mi líbí · Mluví o tom (4) · Byli tady (4). Česká společnost zabývající se šlechtěním polních plodin. Portfolio našich odrůd najdete na www.selgen.cz
Recent Posts
Selgen 25. únor v 20:07 · Merlin Spring Oats - The most reliable variety delivering consistency across variable seasons year after year. #SpringOats #Oats #Cope #FarmingUK #Ag… Zobrazit víc Cope Seeds & Grain · Původní zvuk Cope Seeds & Grain · Původní zvuk Cope Seeds & Grain · Původní zvuk Cope Seeds & Grain · 24. 2. · Všechny reakce: 4 To se mi líbí Komentář Sdílet
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