SELGEN logo

SELGEN

The Creator

Obilniny

Agriculture·Agricultural Products·est. 2024·selgen.cz

Serves Farmers

RobotoReliableInnovativeProfessionalSustainable11/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

QualityInnovationSustainabilityCustomer Focus

Color Intelligence

SELGEN anchors on a vivid Blue (#06aeee) as their primary brand signal, paired with Blue (#70afcc), and accented by Yellow. The palette balances warm and cool tones.

#06aeee

Primary

#040404

Background

#70afcc

Secondary

#b89e3f

Accent

#696032

Accent

#afafb1

Accent

balanced palette(3w/3c)Blue · Yellow · Gray

Typography

Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
RobotoBodySans Serif
Aa
Roboto SlabHeadingsSlab Serif
Aa
Vazirmatnsecondary_headingSans Serif
Aa
PoppinsnavigationSans Serif

Logo Anatomy

SELGEN uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

SELGEN is formal and professional, authoritative and decisive, cool and detached.

Confidence
80%
Formality
70%
Technicality
60%
Enthusiasm
40%
Exclusivity
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

ObilninySelgenÚvodLinkedInInstagram

Design Playbook

Photography

Product-focused, Agricultural, Natural

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

balanced

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withwordpress
Social
facebookinstagramlinkedin

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

SELGEN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SELGEN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

#06aeee

Signature ColorSupporting

Bright blue used for accents and links, conveying a sense of innovation and technology.

Consistency80%
WebsiteSocial
ActiveOccasional

Roboto

Typography CodeSupporting

Modern and clean font used for body text, ensuring readability.

Consistency90%
Website
ActiveOccasional

Leaf-shaped 'g'

Signature ShapeSupporting

The 'g' in the logo is stylized as a leaf shape, suggesting growth and nature.

Consistency90%
Website
ActiveOccasional

Crop Illustrations

Illustration Style CodeSupporting

Illustrations of crops (soybeans, etc.) are used in a realistic style on product catalogs.

Consistency80%
Website
ActiveOccasional

Blue underline

Signature ShapeSupporting

A blue line underlines the 'selgen' logo.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebookvideo.other
Likes

4

Selgen, Praha. 1 115 To se mi líbí · Mluví o tom (4) · Byli tady (4). Česká společnost zabývající se šlechtěním polních plodin. Portfolio našich odrůd najdete na www.selgen.cz

Recent Posts

Selgen 25. únor v 20:07  · Merlin Spring Oats - The most reliable variety delivering consistency across variable seasons year after year. #SpringOats #Oats #Cope #FarmingUK #Ag… Zobrazit víc Cope Seeds & Grain · Původní zvuk Cope Seeds & Grain · Původní zvuk Cope Seeds & Grain · Původní zvuk Cope Seeds & Grain   · 24. 2.  · Všechny reakce: 4 To se mi líbí Komentář Sdílet

Image
Instagram

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