What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Selmars.cz anchors on Blue (#d8ebf7) as their primary brand signal, paired with Blue (#b3c9df), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#d8ebf7
Primary
#b3c9df
Secondary
#284f83
Accent
#5f7fa8
Accent
#84a1c3
Accent
#fafdfc
Background
Typography
Headings set in Nunito Sans (a sans-serif — clean, modern, and optimized for digital), body in font-eshoprychle (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Selmars.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Selmars.cz is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Next.js.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Selmars.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Selmars.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Blue
Used for backgrounds and accents, creating a playful and inviting atmosphere.
Nunito Sans
Friendly and readable font used for headings and body text, conveying a sense of accessibility and fun.
Toy Brand + Item
Products are named by the toy brand followed by the specific item name.
Blue Diamond Cluster
A cluster of three blue diamonds, arranged diagonally, is used as a visual element in the logo.
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