Selský Grunt
The Innocent“Oficiální stránky produktové řady Selský Grunt firmy KMS spol. s r.o.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Selský Grunt anchors on a muted Green (#444836) as their primary brand signal, paired with Orange (#74684e). The palette leans warm — inviting and energetic.
#444836
Primary
#74684e
Secondary
#fbfbfb
Background
#9da797
Background
#1d100a
Text
#8b8178
Background
Typography
Headings set in tk-nudista-web-n4 (a sans-serif — clean, modern, and optimized for digital), body in tk-nudista-web-n1 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Selský Grunt is casual and conversational, authoritative and decisive, warm and approachable — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Hluk, CZ.
CZ
Hluk, CZ
national
cz
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Brand Codes
Olive Green
Used in the logo and website accents, specifically #a1b09e.
Nudista
Used for headings and body text, creating a rustic, approachable feel.
Traditional Farming
Emphasizes traditional farming methods and rural origins.
Czech Rural Life
Imagery and themes evoke Czech rural life and traditions.
Rustic Packaging
Packaging features natural materials and earthy tones.
Selský Grunt Font
The brand name "Selský Grunt" uses a distinctive, slightly rustic font with a handwritten feel.
Rustic Food Presentation
The food photography features a rustic presentation style, using wooden plates and natural ingredients to create a traditional and authentic feel.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
