Ski areál Severka
The Everyman“ski resort site”
Serves Families and individuals seeking winter recreation
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Ski areál Severka anchors on Red (#c02b42) as their primary brand signal, paired with Blue (#d0d5da), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#c02b42
Primary
#d0d5da
Secondary
#99aabb
Accent
#17347a
Accent
#7d7da1
Accent
#5d5850
Background
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ski areál Severka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ski areál Severka is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Outdoor, Scenic, Action
Natural
Vibrant
Flat
Dropdown
Rounded
Comfortable
image
Digital Footprint
Built on Bootstrap, active on 2 social platforms.
Market Presence
Local market, headquartered in Dolní Lomná, CZ.
CZ
Dolní Lomná, CZ
local
en
Ski areál Severka is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ski areál Severka. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
#c02a41, used for the logo and accents, creating a warm and inviting feel.
Poppins
Modern sans-serif font used for headings and body text.
Scenic Landscape
Images of the ski resort and surrounding mountains.
Severka logo shape
The logo features a stylized red shape resembling a ski track or mountain range with the word "severka" in blue, and two blue pine trees above it.
Social Media Intelligence
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