SFR Motor
The Everyman“KGM SUV specialista z Koreje”
Serves Families and individuals seeking SUVs
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
SFR Motor anchors on a muted Blue (#2c294b) as their primary brand signal, paired with Blue (#667085), and accented by Gray. The palette balances warm and cool tones.
#2c294b
Primary
#000000
Background
#ffffff
Background
#d7d7d7
Accent
#667085
Secondary
#eaecf0
Accent
Typography
Headings set in OpelNextBold (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SFR Motor uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SFR Motor is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ.
KR
Prague, CZ
local
cz
SFR Motor is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SFR Motor. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Purple
Used in the logo and website headers.
Roboto
Used for body text, providing a modern and clean look.
KGM SUV specialista z Koreje
Repeated in the title and description.
KGM
SUV specialista z Koreje
Korando font
The 'Korando' logo uses a specific sans-serif font with a bold, slightly rounded appearance, creating a modern and robust feel.
SUV in nature
The photography style features the SUV prominently displayed in a natural, outdoor setting, often on a dirt road or against a backdrop of rolling hills and greenery, suggesting adventure and capability.
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