Shell
The Everyman“Shell Locations”
Serves Drivers and commuters seeking fuel and convenience products
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Shell anchors on Red (#dd1e20) as their primary brand signal, paired with Red (#fdece9), and accented by Yellow. The palette leans warm — inviting and energetic.
#dd1e20
Primary
#fdece9
Secondary
#facb07
Accent
#ee7227
Accent
#e3eee9
Accent
#cedad8
Accent
Typography
Headings set in geome-shell-font (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Shell uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: geometric, modern, global.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Shell is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
realistic, lifestyle
natural
full_color
flat
top
rounded
moderate
image
Yes
Digital Footprint
active on 5 social platforms, offers dark mode.
Market Presence
Global presence, based in NL, communicating in 28 languages.
NL
global
en, ar, bg, cs, da, de, el, es, fr, gr, hi, hr, hu, id, it, ms, my, nl, pl, pt, sg, sk, sl, sq, th, tr, ur, zh
Shell is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Shell. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Shell Red
Dominant red color used in the logo and throughout the website.
Shell Pecten
The iconic shell logo.
Roboto
Clean and modern font used for readability.
Shell Pecten
The Shell logo is a stylized yellow and red pecten (scallop) shell.
Social Media Intelligence
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