What Drives Them
Relatable and down-to-earth. Connects through belonging.
Dům-jógy's values, personality, and signature words all point to a core concept of mindfulness, emphasizing a calm, healthy, and natural approach to yoga and well-being. The brand voice also reflects warmth and calmness.
Color Intelligence
Dům-jógy anchors on a muted Green (#90a797) as their primary brand signal, paired with Green (#59764c), and accented by Red. The palette leans cool — projecting trust and professionalism.
#90a797
Primary
#59764c
Secondary
#daddda
Background
#252435
Background
#fdfdfd
Background
#d33a36
Accent
Typography
Headings set in dkLabDoprava (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dům-jógy uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Dům-jógy is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Product-focused, Lifestyle
natural
clean
flat
dropdown
rounded
clean
image
Digital Footprint
Built on myshoptet, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Dům-jógy is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dům-jógy. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Green accents
Uses a specific shade of green (#388700) for buttons, headings, and accents, creating a natural and calming feel.
dkLabDoprava headings
Uses dkLabDoprava for headings, giving a modern and slightly technical feel.
Czech language
Website is in Czech, appealing to the local market.
Descriptive product names
Product names are descriptive and straightforward, focusing on the item's function and materials.
Yoga Pose Icon
A stylized white figure in a lotus position with hands raised, enclosed within a circle, representing yoga and meditation.
Dům Jógy Font
The brand name "Dům Jógy" is written in a simple, sans-serif font, positioned below the yoga pose icon.
Social Media Intelligence
Dívejte se na Facebooku na příspěvky, fotky a spoustu dalšího.
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