MIPESA logo

MIPESA

The Ruler
Retail·Online Store·shop.mipesa.cz
KarlaReliablePracticalAccessible9/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

Customer satisfactionQuality productsAffordability

Color Intelligence

MIPESA anchors on a vivid Red (#fc0012) as their primary brand signal, paired with Blue (#007bc8), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#fc0012

Primary

#007bc8

Secondary

#000000

Background

#343a40

Accent

#dee2e6

Accent

#212529

Accent

cool palette(2w/4c)Red · Blue

Typography

MIPESA uses Karla across both headings and body — a sans-serif — clean, modern, and optimized for digital.

Aa
KarlaBodySans Serif
Aa
KarlaHeadingsSans Serif
Aa
SFMono-RegularUIMonospace

Logo Anatomy

MIPESA uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, minimalist.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

cleanminimalist

Brand Character

MIPESA is authoritative and decisive, energetic and passionate.

Confidence
70%
Enthusiasm
70%
Formality
55%
Warmth
55%
Urgency
45%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

MIPESAobchodplatforměPrestaShopprodukty

Design Playbook

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

standard

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on PrestaShop.

Built withPrestaShop

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

MIPESA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by MIPESA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
cleanminimalist

Brand Codes

Bright Red

Signature ColorSupporting

Used for accents and calls to action, conveying energy and urgency.

Consistency80%
Website
ActiveOccasional

Karla

Typography CodeSupporting

Modern and readable font used for headings and body text.

Consistency90%
Website
ActiveOccasional

Triangle Arrows

Signature ShapeSupporting

Three blue triangles pointing inwards towards the brand name.

Consistency90%
Website
ActiveOccasional

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