Pivotéka U Modrého Lva
The InnocentServes Local beer enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pivotéka U Modrého Lva anchors on Red (#a9182f) as their primary brand signal, paired with Green (#3c763d). The palette leans cool — projecting trust and professionalism.
#a9182f
Primary
#3c763d
Secondary
#dff0d8
Background
#23527c
Text
Typography
Headings set in OpenSans-Bold (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pivotéka U Modrého Lva uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pivotéka U Modrého Lva is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
Pivotéka U Modrého Lva is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Pivotéka U Modrého Lva. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy
Used for the main logo and key call-to-action buttons.
U Modrého Lva
The name translates to 'At the Blue Lion', a traditional pub naming style.
Box Icon
A stylized 3D box icon with a U-shaped cutout, used as a logo element.
Zásilkovna Font
The word "Zásilkovna" is written in a bold, sans-serif font with rounded edges.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
