SIG logo

SIG

The Creator
Food and Beverage Packaging·Packaging Solutions·sig.biz

Serves Food and beverage manufacturers

ppsigflowRegularBetternessInnovativeSustainableReliableVersatile10/12 intel

What Drives Them

The Creator

Brings ideas to life. Values imagination and self-expression.

Betterness

SIG consistently emphasizes 'better' in its messaging, values, and solutions. This focus on continuous improvement and delivering superior outcomes for customers, consumers, and the world encapsulates the brand's core positioning.

SustainabilityInnovationPartnershipIntegrity

Color Intelligence

SIG anchors on Red (#e46852) as their primary brand signal, paired with Blue (#00586f), and accented by Blue. The palette balances warm and cool tones.

#ffffff

Background

#e46852

Primary

#00586f

Secondary

#9ca3af

Text

#e5dfd9

Surface

#145efc

Accent

balanced palette(3w/3c)Red · Blue · Orange

Typography

Headings set in ppsigflowSemiBold (a sans-serif — clean, modern, and optimized for digital), body in ppsigflowRegular (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Aa
ppsigflowRegularBodySans Serif
Aa
ppsigflowSemiBoldHeadingsSans Serif
Aa
ppsigflowBoldsecondary_headingSans Serif
Aa
robotoRegularUISans Serif
Aa
robotoSemiBoldnavigationSans Serif
Aa
robotoBoldcaptionSans Serif

Logo Anatomy

No logo detected

Brand Character

SIG is formal and professional, authoritative and decisive, energetic and passionate.

Confidence
82%
Enthusiasm
78%
Formality
67%
Technicality
63%
Warmth
55%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

packaging for betterversatile packaging solutionssystem suppliersustainabilityinnovative

Design Playbook

Photography

corporate, product-focused

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on Next.js, active on 4 social platforms.

Built withNext.js
Social
linkedinfacebooktwitteryoutube

Market Presence

Global presence, based in CH.

Origin

CH

Market Scope

global

Languages

en

SIG is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SIG. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

SIG Red

Signature ColorSupporting

The specific shade of red used in the logo and as an accent color throughout the website. Hex code: #e46852

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

PPSigflow

Typography CodeSupporting

The custom sans-serif font used for headings and key text elements.

Consistency90%
Website
ActiveOccasional

Carton Packaging

Packaging CodeSupporting

Distinctive carton packaging designs are prominently displayed on the website.

Consistency80%
WebsiteAdvertisingSocial
ActiveOccasional

Carousel Hero

Ux Pattern CodeSupporting

Use of a carousel hero section on the homepage to showcase different packaging solutions.

Consistency70%
Website
ActiveOccasional

Packaging for Better

CatchphraseSupporting

The phrase 'packaging for better' is used repeatedly throughout the website.

Consistency70%
WebsiteAdvertisingSocial
ActiveOccasional

Products & Business

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