What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Sitewell anchors on a muted Orange (#dbd5ce) as their primary brand signal, paired with Orange (#968276), and accented by Orange. The palette leans warm — inviting and energetic.
#dbd5ce
Primary
#968276
Secondary
#baa99e
Accent
#a79286
Accent
#c7b9ad
Accent
#426385
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Robo (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sitewell uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sitewell is formal and professional, authoritative and decisive, technically detailed.
first_plural
college
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used in the website's header and links, conveying trust and reliability.
Robo
Modern and readable font used for body text, creating a professional and approachable feel.
dáváme informacím smysl
Tagline emphasizing the brand's mission to make sense of information.
Sitewell wordmark
The wordmark uses a sans-serif font with a distinctive lowercase 'i' in a lighter blue color.
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