What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Sixt anchors on a vivid Orange (#ff5f00) as their primary brand signal, paired with Blue (#171e23), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#ff5f00
Primary
#171e23
Secondary
#49555c
Accent
#fafbfb
Background
#879399
Accent
#000000
Background
Typography
Headings set in Helvetica Now Display (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Now Text (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sixt uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sixt is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
multinational, based in XX.
XX
multinational
cs
Sixt is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Sixt. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Sixt Orange
Used consistently in the logo, website, and advertising, creating a strong brand recognition.
Helvetica Now
Used for headings and body text, providing a modern and professional feel.
Sixt
The brand is widely known by its acronym.
Orange Accent
A curved orange accent mark is used above the 'I' in the Sixt logo.
Social Media Intelligence
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