SK Tenis Kladno, z.s. logo

SK Tenis Kladno, z.s.

The Everyman
Sports·Tennis Club·est. 2023·sk-tenis.cz

Serves Tennis players of all ages and skill levels in Kladno and surrounding areas

Open SansCommunity-focusedActiveDedicatedOrganized11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

SportsmanshipCommunityDevelopmentExcellence

Color Intelligence

SK Tenis Kladno, z.s. anchors on Orange (#9c6a42) as their primary brand signal, paired with Orange (#625337), and accented by Orange. The palette leans warm — inviting and energetic.

#e8e9e7

Background

#1e1e1b

Text

#9c6a42

Primary

#625337

Secondary

#beac97

Accent

#e6e46a

Accent

warm palette(5w/0c)Gray · Orange · Yellow

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
MontserratHeadingsSans Serif
Aa
Oswaldsecondary_headingSans Serif
Aa
ArialUISans Serif

Logo Anatomy

SK Tenis Kladno, z.s. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

SK Tenis Kladno, z.s. is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Confidence
75%
Enthusiasm
70%
Warmth
60%
Formality
45%
Technicality
30%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

tenisklubkladnoz.s.kurzy

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Local market, headquartered in Kladno, CZ.

Origin

CZ

Headquarters

Kladno, CZ

Market Scope

local

Languages

cs

SK Tenis Kladno, z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SK Tenis Kladno, z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Tennis Green

Signature ColorSupporting

Used as an accent color throughout the website, evoking the sport.

Consistency75%
Website
ActiveOccasional

Oswald

Typography CodeSupporting

Used for headings, providing a sporty and dynamic feel.

Consistency80%
Website
ActiveOccasional

SK Tenis

Naming ConventionSupporting

Simple and direct naming convention reflecting the sport and club.

Consistency95%
Website
ActiveOccasional

Tennis ball

Signature ShapeSupporting

A tennis ball is prominently featured in the website's header image, serving as a visual anchor.

Consistency90%
Website
ActiveOccasional

Tennis rackets

Signature ShapeSupporting

Two crossed tennis rackets are featured in the logo.

Consistency90%
Website
ActiveOccasional

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