SK Hořovice
The InnocentServes Local football fans and community members
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
SK Hořovice anchors on a vivid Blue (#0f9ed9) as their primary brand signal, paired with Blue (#1b5c9c), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#0f9ed9
Primary
#f0efef
Accent
#1b5c9c
Secondary
#6ca2ba
Accent
#842f2a
Accent
#98a9b0
Accent
Typography
Headings set in oswaldbook (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SK Hořovice uses an emblem — text integrated into a symbol, evoking heritage and authority. Moderate detail — balancing distinctiveness with versatility. Style: traditional, sporty, badge.
Emblem
circle
Icon + Text
6/10
Brand Character
SK Hořovice is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
action shots, team photos
natural
full color
flat
horizontal
rounded
moderate
static
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Hořovice, CZ.
CZ
Hořovice, CZ
local
cs
SK Hořovice is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SK Hořovice. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
#0f9ed9
Bright blue used for accents and calls to action, creating a sense of energy and enthusiasm.
Oswaldbook
Font used for headings, conveying a sense of strength and tradition.
1910
Implied founding year in the brand name suggests a long history and tradition.
Eagle
The club logo features a stylized eagle, split with the club's colors.
Social Media Intelligence
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