Ski areál Kareš
The Jester“Skiareál Kareš”
Serves Families and outdoor enthusiasts
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Ski areál Kareš anchors on Blue (#62a3ba) as their primary brand signal, paired with Orange (#eeebe8), and accented by Gray. The palette leans warm — inviting and energetic.
#62a3ba
Primary
#4c4b4c
Text
#000000
Background
#eeebe8
Secondary
#d3d3d3
Accent
#c6bdb3
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ski areál Kareš uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Ski areál Kareš is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 3 social platforms.
Market Presence
Local market, headquartered in Loučná nad Desnou, CZ.
CZ
Loučná nad Desnou, CZ
local
cs
Ski areál Kareš is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ski areál Kareš. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Ski Blue
Used in the logo and website accents, providing a wintery feel.
Skiareál Kareš
Repeated throughout the website as the primary identifier.
Parallax Scrolling
Used on the homepage to create depth and visual interest.
Kareš Logo
The logo features a stylized wordmark with the top part in dark gray and the bottom part in light blue, resembling mountains and water.
Social Media Intelligence
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