Ski Harusák
The JesterServes Families and individuals interested in skiing and winter sports
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Ski Harusák anchors on Blue (#2d446a) as their primary brand signal, paired with Blue (#647893), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2d446a
Primary
#647893
Secondary
#98a9bb
Accent
#97dbee
Accent
#f4f8fa
Background
#bddeea
Accent
Typography
Headings set in Rajdhani (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ski Harusák uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, playful.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Ski Harusák is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
action, landscape
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Nové Město na Moravě, CZ.
CZ
Nové Město na Moravě, CZ
local
cs
Ski Harusák is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ski Harusák. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
#2f4669
Dark blue used in the header and other prominent areas of the website.
Rajdhani
Used for headings, providing a modern and sporty feel.
k nám je to kousek odkudkoli
Repeated phrase emphasizing accessibility.
Ski lift line
A stylized blue line representing a ski slope and ski lift is used in the logo.
Skier icon
A stylized skier icon is used in a circular badge.
Social Media Intelligence
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