What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Ski sport Semily anchors on a muted Blue (#333749) as their primary brand signal, paired with Blue (#104d99), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#333749
Primary
#104d99
Secondary
#adc3dd
Accent
#3d72b0
Accent
#ffffff
Background
#eaeaeb
Background
Typography
Ski sport Semily uses Poppins across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Ski sport Semily uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Ski sport Semily is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
action, outdoor
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Semily, CZ, communicating in 2 languages.
CZ
Semily, CZ
local
cs, de
Ski sport Semily is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ski sport Semily. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Deep Blue (#104d99)
Used for key elements like buttons and headings, conveying reliability and trustworthiness.
Poppins
Modern and geometric sans-serif font used for headings and body text, providing a clean and approachable feel.
Skier Icon
A stylized skier figure in motion, integrated into a blue square with orange squares on the side.
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