Škoda Auto, a.s.
The EverymanServes Families and individuals seeking practical and reliable transportation
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Škoda Auto, a.s. anchors on Green (#419468) as their primary brand signal, and accented by Green. The palette leans cool — projecting trust and professionalism.
#419468
Primary
#161718
Text
#ffffff
Background
#e4e4e4
Surface
#78faae
Accent
Typography
Headings set in SKODA Next (a sans-serif — clean, modern, and optimized for digital), body in SkodaPro (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Škoda Auto, a.s. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, geometric.
Combination Mark
horizontal
Icon + Text
5/10
Brand Character
Škoda Auto, a.s. is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
top
rounded
balanced
image_carousel
Digital Footprint
active on 5 social platforms.
Market Presence
multinational, based in CZ.
CZ
multinational
cs
Škoda Auto, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Škoda Auto, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: horizontal
Brand Codes
Emerald Green
Used in the logo and as an accent color throughout the website.
SKODA Next
Custom font designed for the brand, used for headings and body text.
Škoda History
Emphasis on the long history and tradition of the brand.
Driven by something different
Tagline used in marketing materials.
Social Media Intelligence
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