Zahradnictví Šťastný logo

Zahradnictví Šťastný

The Innocent

Zahradnictví Šťastný - Ovocné stromky, růže a okrasné rostliny

Agriculture·Gardening & Landscaping·skolka-stastny.cz

Serves Home gardeners and landscaping enthusiasts

Lucida GrandeTraditionalReliableNature-focusedFriendly11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityCustomer satisfactionSustainabilityTradition

Color Intelligence

Zahradnictví Šťastný anchors on Red (#db665e) as their primary brand signal, paired with Red (#72272c), and accented by Gray. The palette leans warm — inviting and energetic.

#d9d9d9

Accent

#db665e

Primary

#72272c

Secondary

#c72930

Accent

#68942c

Accent

#9d975f

Accent

warm palette(5w/0c)Gray · Red · Green · Yellow

Typography

Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Lucida Grande (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Lucida GrandeBodySans Serif
Aa
Trebuchet MSHeadingsSans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

Zahradnictví Šťastný uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Zahradnictví Šťastný is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
79%
Nostalgia
76%
Confidence
71%
Enthusiasm
68%
Technicality
53%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

ovocné stromkyokrasné rostlinyrůžepěstováníprodej

Design Playbook

Photography

Natural light, Product focused

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on Bootstrap, active on 2 social platforms.

Built withBootstrap
Social
facebookinstagram

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

Zahradnictví Šťastný is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Zahradnictví Šťastný. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Traditional Gardening

Heritage ElementSupporting

Emphasis on traditional gardening practices and plant varieties.

Consistency70%
WebsiteSocial
ActiveOccasional

Green Accents

Signature ColorSupporting

Use of green (#0bc45c) for buttons and accents, evoking nature and growth.

Consistency80%
WebsiteSocial
ActiveOccasional

Ovocné stromky, růže a okrasné rostliny

CatchphraseSupporting

Repeated phrase in the title and description, highlighting the core product offerings.

Consistency90%
Website
ActiveOccasional

Czech Gardening Tradition

Cultural SymbolSupporting

Implied connection to Czech gardening traditions and local plant varieties.

Consistency50%
Website
ActiveOccasional

Plant Type Focus

Naming ConventionSupporting

Emphasis on naming product categories by plant type (e.g., 'ovocné stromky', 'růže').

Consistency70%
Website
ActiveOccasional

Fruit on grass

Photography Style CodeSupporting

A single piece of fruit is photographed on a patch of bright green grass.

Consistency90%
Website
ActiveOccasional

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