SKOTCHKA logo

SKOTCHKA

The Everyman
Retail·Sports Equipment Retailer·est. 2002·skotchka.cz

Serves Young adults and adults interested in board sports

Helvetica NeueEnergeticEnthusiasticActiveCommunity-focused10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityExpertiseCommunityPassion

Color Intelligence

SKOTCHKA anchors on a vivid Orange (#f6821f) as their primary brand signal, paired with Orange (#f8b174), and accented by Gray. The palette leans warm — inviting and energetic.

#f6821f

Primary

#f8b174

Secondary

#f7f6f5

Background

#a6a5a6

Accent

#403f3f

Text

#010101

Background

warm palette(5w/0c)Orange · Gray

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.

Aa
Helvetica NeueBodySans Serif
Aa
ArialHeadingsSans Serif
Aa
Open Sanssecondary_headingSans Serif
Aa
Georgia Times New RomancaptionSerif
Aa
MenloUIMonospace

Logo Anatomy

SKOTCHKA uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

SKOTCHKA is authoritative and decisive, energetic and passionate.

Enthusiasm
80%
Confidence
70%
Warmth
60%
Technicality
50%
Formality
40%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

skateskisnowscootkoloběžky

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Local market, headquartered in Ostrava, CZ.

Origin

CZ

Headquarters

Ostrava, CZ

Market Scope

local

Languages

cs

SKOTCHKA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SKOTCHKA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Orange (#f6821f)

Signature ColorSupporting

Used for the main call-to-action buttons and some headings.

Consistency80%
WebsiteSocial
ActiveOccasional

Helvetica Neue

Typography CodeSupporting

Used for body text, providing a clean and readable appearance.

Consistency70%
Website
ActiveOccasional

board shop

CatchphraseSupporting

Repeated in the title and description.

Consistency90%
WebsiteSocial
ActiveOccasional

Cat Face

MascotSupporting

The logo features a stylized cat face integrated into the word "skotchka".

Consistency90%
Website
ActiveOccasional

Skotchka Font

Typography CodeSupporting

The word "skotchka" is written in a unique, rounded font with a white outline.

Consistency80%
Website
ActiveOccasional

Cartoonish Style

Illustration Style CodeSupporting

The cat face is drawn in a cartoonish style with thick black lines and exaggerated features.

Consistency70%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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