SMART, spol. s r.o.
The Ruler“Systémy Měřicí, Analytické a Regulační Techniky”
Serves Industrial clients requiring measurement and control systems
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
SMART, spol. s r.o. anchors on a vivid Blue (#055ba0) as their primary brand signal, paired with Green (#9ad28b), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#055ba0
Primary
#e9e8e8
Background
#c8cbc4
Accent
#9ad28b
Secondary
#e497ea
Accent
#4a74ae
Accent
Typography
Headings set in Yanone Kaffeesatz (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SMART, spol. s r.o. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern, technical.
Wordmark
rectangle
Text
3/10
Brand Character
SMART, spol. s r.o. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
technical, product-focused
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, en, de
SMART, spol. s r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SMART, spol. s r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
SMART
The company name itself is an acronym.
1992
Founding year of the company.
Smart logo font
The 'Smart' logo uses a distinctive, bold sans-serif font with a slightly rounded appearance.
Curved line graphic
The logo incorporates a curved line graphic that resembles a waveform or a mathematical function, suggesting measurement and analysis.
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