What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Smart Toys anchors on Purple (#4d3190) as their primary brand signal, paired with Blue (#2479ce), and accented by Pink. The palette balances warm and cool tones.
#4d3190
Primary
#2479ce
Secondary
#ab3b69
Accent
#fbfbf9
Background
#b2afaf
Accent
#667481
Accent
Typography
Smart Toys uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Smart Toys uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Smart Toys is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Next.js.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Smart Toys is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Smart Toys. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Smart Toys Blue
Used for buttons and accents, creating a playful feel.
Open Sans
Used for body text, providing a clean and readable appearance.
Rounded Bold Font
The logo uses a rounded, bold font with a cartoonish style and a white outline.
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