Smart Barefoot logo

Smart Barefoot

The Innocent
Retail·Shoes·smartbarefoot.cz

Serves Parents and individuals seeking comfortable and healthy footwear

Source Sans 3PracticalComfortableNaturalAuthentic11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

HealthComfortQualitySustainability

Color Intelligence

Smart Barefoot anchors on a muted Blue (#5f7a81) as their primary brand signal, paired with Orange (#b3a79c), and accented by Red. The palette leans warm — inviting and energetic.

#5f7a81

Primary

#dbdbdb

Background

#b3a79c

Secondary

#767676

Background

#ab614d

Accent

#ffffff

Background

warm palette(5w/1c)Blue · Gray · Orange · Red

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

Smart Barefoot uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, minimalist.

Type

Combination Mark

Primary Shape

round

Contains

Icon + Text

Complexity

4/10

modernminimalist

Brand Character

Smart Barefoot is warm and approachable.

Warmth
70%
Enthusiasm
65%
Confidence
60%
Formality
55%
Technicality
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

barefootpřirozený pohybobuvi

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Digital Footprint

active on 2 social platforms.

Social
facebookinstagram

Market Presence

Local market, based in CZ.

Origin

CZ

Market Scope

local

Languages

cs

Smart Barefoot is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Smart Barefoot. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: round

Complexity40%
modernminimalist

Brand Codes

Source Sans 3

Typography CodeSupporting

Used for headings and body text, providing a modern and readable appearance.

Consistency80%
Website
ActiveOccasional

Footprint Star

Signature ShapeSupporting

A star-like shape made of footprints, used as a logo element.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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