SMARTLINK
The Ruler“Spolehlivé a cenově příznivé připojení k Internetu”
Serves Residential and Business Customers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
SMARTLINK anchors on a vivid Orange (#f7931e) as their primary brand signal, paired with Blue (#101827), and accented by Yellow. The palette balances warm and cool tones.
#f7931e
Primary
#101827
Secondary
#ffff00
Accent
#000000
Background
#a8b2b7
Accent
#444956
Accent
Typography
Headings set in PPObjectSans (a sans-serif — clean, modern, and optimized for digital), body in var(--font-sans) (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SMARTLINK uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SMARTLINK is authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
Built on Nuxt.js.
Market Presence
Local market, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
F6921C
Used for primary buttons and accents throughout the website.
Wifi Symbol
The logo incorporates a stylized wifi symbol around the letter 'A' in Smartlink.
VR User
The website features a photograph of a person using a VR headset, suggesting a focus on modern technology and connectivity.
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