What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
SmartMax anchors on a vivid Red (#f25c3b) as their primary brand signal, paired with Red (#d33a36), and accented by Green. The palette leans warm — inviting and energetic.
#f25c3b
Primary
#191918
Text
#d33a36
Secondary
#3c840f
Accent
#d00000
Accent
#008392
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SmartMax uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: geometric, modern, playful.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
SmartMax is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible and playful and witty.
third
elementary
playful
Signature Words
Design Playbook
Digital Footprint
active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Red
Used in the logo and product images.
Exo 2
Modern, rounded font used for headings, conveying playfulness.
Colorful Boxes
Brightly colored boxes with product images.
Social Media Intelligence
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