SMI
The RulerServes Job seekers in the metal and engineering industries
What Drives Them
Organized and dependable. Creates order and stability.
SMI emphasizes expertise, quality, and a professional personality. Their focus on 'kovoprůmyslu' and 'strojírenství' (metalworking and engineering) further reinforces their positioning as experts in these industrial sectors.
Color Intelligence
SMI anchors on Green (#2cce61) as their primary brand signal, paired with Blue (#b2f2e3), and accented by Green. The palette leans cool — projecting trust and professionalism.
#2cce61
Primary
#b2f2e3
Secondary
#8ddb77
Accent
#52deb9
Accent
#ebf0a8
Accent
#00f600
Accent
Typography
Logo Anatomy
SMI uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
SMI is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
corporate, industrial
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
SMI is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SMI. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Stamont Green
The green color used in the logo and website elements, #2ace5e.
Nunito Sans UI
The Nunito Sans font used for the main UI elements.
Czech Flag Colors
Use of blue and white colors reminiscent of the Czech flag.
Industry Specific Keywords
Use of industry-specific keywords like 'metal' and 'international' in the brand name.
International Focus
Emphasis on international job opportunities and partnerships.
Magnifying glass icon
The logo features a green magnifying glass icon with the letters SMI inside.
Products & Business
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