Šmídl, s.r.o.
The Ruler“Více než 35 let v pohybu”
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Šmídl, s.r.o. anchors on Red (#eb1c24) as their primary brand signal, paired with Red (#fe0000), and accented by Blue. The palette leans warm — inviting and energetic.
#eb1c24
Primary
#fe0000
Secondary
#212934
Accent
#000000
Background
#e2e2e2
Accent
#4a4e57
Accent
Typography
Headings set in var(--h1_typography-font-family) (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Šmídl, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Šmídl, s.r.o. is authoritative and decisive.
first_plural
high_school
direct
Signature Words
Design Playbook
professional, corporate
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, en, de
Šmídl, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Šmídl, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Red
Used for primary buttons and accents, creating a sense of energy and urgency.
Inter
Used for body text, providing a clean and modern look.
35
Refers to the number of years in business.
Flame-like shape
A stylized, red, flame-like shape that appears to be a key element of the brand's visual identity.
Social Media Intelligence
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