SmileDesign
The Creator“SmileDesign - Dušan Jirka - grafické studio”
Serves Small to medium-sized businesses
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
SmileDesign anchors on Red (#ca202d) as their primary brand signal, paired with Red (#ff0000), and accented by Pink. The palette leans warm — inviting and energetic.
#ca202d
Primary
#ff0000
Secondary
#ff0058
Accent
#000000
Background
#f9f9f9
Background
#7d5b49
Accent
Typography
Headings set in Merriweather (a serif — evoking tradition, authority, and print heritage), body in Lato (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
SmileDesign uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SmileDesign is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Trutnov, CZ.
CZ
Trutnov, CZ
local
en
SmileDesign is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SmileDesign. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
SmileDesign Red
Used in the logo and as a primary accent color throughout the website.
Merriweather
Used for headings and body text, providing a modern and clean look.
SmileDesign
Simple and direct naming convention.
Dušan Jirka
The brand is a personal brand of Dušan Jirka.
Smile Design Logo
The logo features a stylized red smile shape above the word "design".
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