Smilek - ŠPEJLE
The InnocentServes Food service businesses, craft suppliers, model makers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Smilek - ŠPEJLE anchors on Orange (#f9eedd) as their primary brand signal, paired with Orange (#e1d3bf), and accented by Orange. The palette leans warm — inviting and energetic.
#f9eedd
Primary
#e1d3bf
Secondary
#a78050
Accent
#c9aa82
Accent
#5d452c
Accent
#181612
Text
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Smilek - ŠPEJLE is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
natural
natural
horizontal
rounded
loose
Digital Footprint
Built on WordPress.
Market Presence
Regional presence, headquartered in Liptál, CZ.
CZ
Liptál, CZ
regional
cs
Smilek - ŠPEJLE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Smilek - ŠPEJLE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Beige
Used as the primary background color, evoking a natural and rustic feel.
Traditional Craftsmanship
Emphasized through the use of natural materials and traditional manufacturing techniques.
České bukové a lipové dřevo
Highlighting the use of specific types of wood from the Czech Republic.
Serif Font
The website uses a serif font for headings and menu items, giving it a traditional and slightly rustic feel.
Food Presentation
The website features a photograph of food skewers presented with fresh greens and bread, suggesting a focus on culinary applications of the product.
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