Smile Parking
The Everyman“Bezpečné parkování blízko letiště Václava Havla.”
Serves Travelers seeking convenient and secure airport parking
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Smile Parking anchors on Red (#d32925) as their primary brand signal, paired with Blue (#4b5b6a), and accented by Red. The palette leans warm — inviting and energetic.
#d32925
Primary
#f2f1ec
Background
#4b5b6a
Secondary
#c3514c
Accent
#000000
Background
#7b99be
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Smile Parking uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Smile Parking is energetic and passionate, simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
realistic, stock
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on React, active on 2 social platforms.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Smile Parking is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Smile Parking. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Red (#d32926)
Used prominently, likely for calls to action and highlighting discounts, conveying energy and urgency.
Parkování u letiště Praha
Clearly states the service offered.
Smiling Face Logo
The logo features a stylized smiling face incorporated into the word "Smile" of the brand name.
Social Media Intelligence
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