SMILEX Travel logo

SMILEX Travel

The Ruler
Travel Services·Travel Agency·smilex.cz

Serves Businesses and individuals seeking travel services

Helvetica NeueReliableProfessionalCustomer-focusedEfficient11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

Quality ServiceCustomer SatisfactionExpertiseIntegrity

Color Intelligence

SMILEX Travel anchors on a vivid Yellow (#faf205) as their primary brand signal, paired with Green (#83ac6d), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#faf205

Primary

#83ac6d

Secondary

#3e7786

Accent

#0c54ab

Accent

#b6c333

Accent

#2071bb

Accent

cool palette(2w/3c)Yellow · Green · Blue

Typography

Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital).

Aa
Helvetica NeueBodySans Serif
Aa
Open SansHeadingsSans Serif

Logo Anatomy

SMILEX Travel uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

SMILEX Travel is authoritative and decisive, warm and approachable, energetic and passionate.

Enthusiasm
80%
Confidence
75%
Warmth
70%
Formality
50%
Technicality
40%
Voice Person

third

Reading Level

middle_school

CTA Style

urgent

Signature Words

Letenkyfirmycestovních služebfiremní klientelusoukromých cest

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

SMILEX Travel is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SMILEX Travel. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Lime Green

Signature ColorSupporting

Used for accents and highlights, suggesting travel and adventure.

Consistency70%
WebsiteSocial
ActiveOccasional

Line Icon

Illustration Style CodeSupporting

Use of simple, outlined icons with yellow accents to represent services.

Consistency90%
Website
ActiveOccasional

Swoosh

Signature ShapeSupporting

The logo incorporates a swoosh shape around the word 'smilex'.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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