ŠMR, a.s.
The Ruler“prezentační popis”
Serves Property Owners
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ŠMR, a.s. anchors on a muted Blue (#bbc2d2) as their primary brand signal, paired with Red (#c95638), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#bbc2d2
Primary
#c95638
Secondary
#4f8df4
Accent
#e0e1e2
Background
#61769f
Accent
#3b3a32
Text
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Time (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ŠMR, a.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ŠMR, a.s. is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on wexbo.
Market Presence
Regional presence, based in CZ, communicating in 11 languages.
CZ
regional
cs, en, sk, de, fr, hu, pl, pt, ru, es, it
ŠMR, a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ŠMR, a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
ŠMR Blue
Used in the logo and as a highlight color throughout the website.
Time
Used for body text, giving a classic and reliable feel.
ŠMR
The brand is known by its acronym.
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