SMSOFT - Ing. Stanislav Moravec
The Ruler“Mzdy a personalistika - ekonomický, aplikační a zakázkový software - Chrudim”
Serves Small and medium-sized businesses
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
SMSOFT - Ing. Stanislav Moravec anchors on a vivid Blue (#07497f) as their primary brand signal, paired with Blue (#86a2bf), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#07497f
Primary
#86a2bf
Secondary
#4676a9
Accent
#353729
Accent
#79746a
Accent
#d2d7d9
Accent
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
SMSOFT - Ing. Stanislav Moravec uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SMSOFT - Ing. Stanislav Moravec is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Chrudim, CZ.
CZ
Chrudim, CZ
local
cs
SMSOFT - Ing. Stanislav Moravec is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SMSOFT - Ing. Stanislav Moravec. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Navy Blue
Used in the header and for primary navigation elements.
Acronym + Descriptor
Using an acronym followed by a descriptive phrase.
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