Smurfit Kappa
The Creator“Fortune World's Most Admired Companies 2026”
Serves Businesses requiring paper-based packaging solutions
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Smurfit Kappa anchors on a vivid Blue (#08b2ff) as their primary brand signal, paired with Blue (#073ea3), and accented by Red. The palette leans cool — projecting trust and professionalism.
#08b2ff
Primary
#073ea3
Secondary
#5b4c48
Accent
#fcfcfc
Background
#00205b
Background
#042985
Accent
Typography
Headings set in effra (a sans-serif — clean, modern, and optimized for digital), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Smurfit Kappa uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Smurfit Kappa is authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Global presence, based in IE.
IE
global
en
Smurfit Kappa is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Smurfit Kappa. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Corporate Blue
Used extensively throughout the website, specifically #00205b, conveying trust and reliability.
Effra
Modern and clean font used for headings and body text, ensuring readability and a professional look.
Solution Focus
Brand and product names emphasize solutions and innovation (e.g., 'Paper | Packaging | Solutions').
SK
Shortened version of the brand name, used in some contexts.
Social Media Intelligence
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