Softex
The Ruler“RYCHLÝ INTERNET ZA NÍZKOU CENU”
Serves Residential customers seeking affordable internet and television services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Softex anchors on Blue (#2ca5de) as their primary brand signal, paired with Blue (#0095ff), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2ca5de
Primary
#0095ff
Secondary
#111927
Accent
#2f4458
Accent
#855e59
Accent
#000000
Background
Typography
Headings set in PPObjectSans (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Softex uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Softex is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on nuxt.
Market Presence
Local market, headquartered in České Budějovice, CZ.
CZ
České Budějovice, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Sky Blue
Used in the logo and as a highlight color throughout the website.
PPObjectSans
Used for headings and body text, creating a clean and modern feel.
VR user
A young person wearing a VR headset is used as a hero image.
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