Softfair.cz
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Softfair.cz anchors on a muted Blue (#c9d1d8) as their primary brand signal, paired with Blue (#079adb), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#c9d1d8
Primary
#079adb
Secondary
#074586
Accent
#6ea8cd
Accent
#088aaf
Accent
#ec4d0d
Accent
Typography
Softfair.cz uses Source Sans 3 across both headings and body — a sans-serif — clean, modern, and optimized for digital. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Softfair.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, professional.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Softfair.cz is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Softfair.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Softfair.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#079adb
Dominant blue color used for links, buttons, and accents throughout the website.
Source Sans 3
Used for body text, providing a clean and readable appearance.
Softfair
The brand name itself is a shortened, memorable form.
Softfair font
The 'Softfair' logo uses a specific sans-serif font, with 'Soft' in a darker blue and 'fair' in a lighter blue.
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