Softmedia
The Creator“Tvorba a správa webů i e-shopů | Softmedia.cz”
Serves Small to medium-sized businesses
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Softmedia anchors on Blue (#22a0c0) as their primary brand signal, paired with Blue (#3e58a1), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#22a0c0
Primary
#3e58a1
Secondary
#b5b5b4
Accent
#00feff
Accent
#0000ff
Accent
#000000
Background
Typography
Headings set in EtelkaText-Bold (a sans-serif — clean, modern, and optimized for digital), body in EtelkaText (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Softmedia uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Softmedia is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Softmedia is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Softmedia. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal
Specifically #22a1c0, used for accents and calls to action.
Etelka Text
Used for headings and body text, giving a modern and clean feel.
Fantastické weby za solidní ceny
Repeated phrase emphasizing quality and affordability.
Swirl Icon
The logo features a circular arrangement of stylized, comma-like shapes with circular cutouts, creating a swirling effect.
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